One Million Things I Learned at PubCon Las Vegas
One benefit of the modern pen computer is the ease with which analog input can be shared. So, I thought I would share some of my notes with you.
Entries by Brian Massey
Is it smart to advertise free stuff?
Why would I pay to advertise free information? Does it make sense? The answer is, “Yes.” On December 10, I’m going to show you the techniques marketers use to make it pay, and I’m going to do it with your content. Why, you might ask, does it make sense to use your scarce marketing dollars […]
Conversion and Google Maps Optimization
This is a guest post by Brian Combs of ionadas local. A Local SEO Horror Story About eighteen months ago, the SEO agency of which I was then a member was hired by a company in the travel industry. Their websites were seeing a 20% drop in traffic from Google. Even more worrisome was the […]
CMO, Let My People Go
We covered a lot of ground in my DMA 90 pre-conference intensive “Optimizing Your Web Site for Conversion and Business Success.” I learned a great deal from my audience. But underneath the energy was an undertow dragging us away from shore. It was the knowledge that we would be returning to marketing departments that are understaffed, under budgeted, and — worst of all — focused on the wrong things.
Entrepreneurship – One thing the US could export to change the world
Teach a man to fish and you feed him for life. Teach a woman to fish and you feed a village. Every entrepreneur should come to understand what microcredit is teaching us. This movement is teaching us about the very foundation of our free enterprise system. It is teaching us where compassion lives within our […]
It’s Time to Get Your Email On
Would you believe that e-mail marketing is still in its infancy? A couple of graphs from MarketingSherpa drive an important point home about the use of e-mail for marketing. It works, it has always worked, and it will continue to work. You just have to know how to use it. In this graph, “Emailing to […]
Personas Can Mean Bigger Online Projects
Personas provide three powerful points that will help you focus your marketing and advertising dollars, and justify more spending. This is why Personas can mean bigger online projects. The power of fake people Imagine your most important customer, let’s call her Melissa, walking into your meeting room and laying the law down to your manager, […]
This is How You Prioritize Your Social Media Strategies
Social Media is not just about creating more Awareness. There are some very specific things you want to accomplish when you engage your prospects and customers. You want them to use your product, service or communication. You want to help influence their opinion of your product, service or communication. You want to help them talk […]
The First Thing Your Customers Buy From You Isn’t Your Product
They buy your “communication product” first. Look at any product description on any website. Peruse any brochure. You will find a list of features designed to tell you why the product will do the things you need it to do to solve your problem. They will probably have a check mark next to them. What […]
