ConversionCast: Spinscape.com Site as a Service
When building a website in support of an Site as a Service (SaaS) application, consider these issues to maximize conversions.
Entries by Brian Massey
Drilling in on Social Conversion Strategies
Dave Evans is one of the smartest guys in Social Media today and has the ability to ask questions that make you stop and think. Really think. So, when he asked my opinion on where social media meets conversion strategy, I really had to think. The result of our collaboration is his latest ClickZ article […]
Relate to Four, Connect with Thousands
You will understand your readers when you understand the four “Modes of Persuasion.” Every visitor fits into one of four modes, and, as will see, each mode describes a different way of connecting. If you can master each of these modes, you can effectively draw anyone closer with your words.
Zero Steps to Copy That Will Make Visitors Stick
Brian Massey shows website owners how to create copy for their site that is persuasive, compelling and increases conversion rates.
Six E-mail Mistakes that Bassett Furniture Used to Piss Me Off
Are Bassett’s products as bad as their e-mail? I’ve gotten three e-mails from Bassett Furniture this week. I did not opt-in for this communication. And, to top it off, the e-mail address they sent to is used in one place: my kids’ elementary school. It’s the address I expect to get information from my kids’ […]
The Superstitions That Keep You From E-mail Success
Here are the superstitions that keep us from making e-mail the effective, inexpensive marketing tool that it should be.
Identifying Your Key Conversion Strategies
There are 10,000 online strategies to choose from in the marketing landscape. Will you try them all? No matter how unique your product service or business is, your Web site follows a specific pattern. For each pattern. There are certain set of strategies that you must get it right or you will have difficulty converting […]
Father of Email Claims His Social Network is the Biggest
AUSTIN, TX – Ray Tomlinson, the man responsible for putting the “@” in our email addresses has apparently gone on the warpath against MySpace, Facebook and other social networks who claim they have the largest memberships. “Zuckerberg Schmuckerberg!” Tomlinson was overheard saying at a social gathering. “My social network has been around since the 70s. […]
“Evil” Best Buy Develops Personas
Oh no! The secret’s out. Best Buy actually took the time to profile their customers with the intention — GASP — of selling more to them. The Consumerist finds this somehow disingenuous, that one of the biggest consumer electronics retailers on the planet is not interested in selling to customers that aren’t profitable. Maybe it’s […]
ConversionCast: Designing for Personas
Conversion Scientists love their crayons. We’re starting something new here at Conversion Sciences: The ConversionCast. A ConversionCast is a detailed analysis of a page based on two primary scales: The four Modes of Persuasion and visitors’ position in the Sales Process. Learn more about the Modes of Persuasion in the book Waiting for Your Cat […]
